Detailed Service Descriptions, Costs, Fees
From Concept to Completion
PTR Video provides quality, essential, affordable video services and products. 10 years production experience and expertise in scripting, directing, shooting, editing, mastering. Fees differ for different types of services and final products. PTR Video fees for such services as scripting, directing, shooting, and editing range from $40-$100 per hour.
Camera ... $40 per hour
Editing ... $60 per hour
Full-day shooting: $320 (8 hours)
Half-day shooting (4 hours): $160
Experienced marketer to develop a concept, script and storyboard that serves as the blueprint for your video. Aim is so your video will have value to your intended audience. Develop a measurable business objective and how video will achieve it. $60/hour
Editing. Create the video’s style and substance and build into a cohesive story that communicates your key messages in a clear and engaging manner. HD and SD editing performed on MacBook Pro computer with Final Cut Studio 6 software. VHS digitizing to DVD or other formats available. Other programs: Flash Video Encoder, Windows Movie Maker, iMovie. $50/hour.
Camera. Sony A1U HD/SD 3CCD camera, with on-board shotgun microphone. Wireless lavaliers. Nikon Coolpix 300 Full HD and stills. The quality and flexibility of the camera you shoot with can make a huge difference in the finished quality and editing options for your video. Camera Costs: $25/hour.
Actors/Presenters/Models. $50/hour to $500/hour or more depending on experience, demand and union costs.
Equipment. Current PTR Video is one person, one camera, an on-camera microphone and two wireless lavaliers, two tripods and natural or existing lighting can produce creative videos for many, if not most, projects. This reduces costs, while producing a final product of excellent quality look and feel. Sub-contracted services and rented equipment are available for more complex projects, depending on the client's preferences and goals. $25 or more depending on what specific equipment is required.
Crew. PTR Video is a one- or two-person operation for most projects; video, sound, lighting, editing which is enough for most business web video productions. More complex shoots may require a crew of three or more. Man-on-the-street interviews usually need a cameraman, sound man and director, or interviewer. Costs: Between $25 and $75/hour/person for experienced crew.
B-Roll / Cut-away shots. Additional footage that supplements what is being said on screen. For example, if you are interviewing a business owner who is talking about their new equipment you should cut away to shots of the equipment as they speak. Showing the viewer what is being described in the video is more informative and helps to keep viewer attention. Costs: The length of time and equipment used to capture the b-roll increases production costs about 10 - 50% of the total.
Locations and production time. The total amount of time required for production is the most important factor, which makes good planning within a specific period of time key. Factors to consider: location of shooting, length of each scene/interview/shot take, one location or more, requirements and constraints of each location, indoor or outside, weather, set-up time, distance between locations. Costs: If shooting extends for many days or is regularly scheduled then a discount may be offered.
Studio shooting. Use of a sound stage or studio, or controlled environment. Green screen, keying out the background in edit. The use of a studio may have to be factored into the overall cost of the production. Include studio time in their shooting costs or as a line item as studio rental time. PTR Video does not provide studio space and green screen at this time. Sub-contracting is necessary. Costs: $100/hour to $400/hour depending on the size of the studio.
Set, props, equipment, extras. Special props or pieces of equipment such as rent a van, rent furniture, hire extras, hire a plane or helicopter for an aerial shot or bring in special equipment for the shoot. Cost: Depends on what is required.
Stock footage. If required, supplemental footage or images to support the video. Websites sell high quality still and video footage. Stock images can be as cheap as $3 and great quality HD stock footage can cost as little as $50, but for high quality images you will pay considerably more.
Narration. Voice-over to tell your story or tie the video together. Audio support for what is being shown on screen makes the message more powerful. Voice artists ofen work from home and can produce great work for almost any budget. $50 – $200 for a 2-minute video, depending on the experience and demand for the specific voice talent.
Audio files. Music bed, special sound effects or other audio to supplement your video can cost as low as $35 for a two or three minute track. Custom audio can cost much more depending on the experience of the musician and what is required.
Geographic location. Expect to pay between 25% and 50% more if you are shooting in a large city.
Digitizing, transfers, rendering and uploading. After editing, you have to render the video to a presentation format for web, broadcast, DVD, or upload it to a web server, youtube, etc.). $25–$50 per hour.
Length of the Video. Longer videos are more costly to produce. Web videos tend to be around a couple of minutes although this varies considerably depending on the type and purpose of your video.
Licensing/Union Fees. Media assets or talent could be subject to licensing, usage or union fees. Cost varies depending on the project and talent.
Interactivity. Interactive video is growing to embed such features as calls-to-action; click throughs for viewers to follow. Includes flash programming to build the video into a special player that will reside on a specific landing page. Costs: 10% to 30% more to develop interactivity and flash support elements into your video.
Formats. Different formats include for website, mobile phone, DVD, etc. Adapting multiple formats for a video could add 5% to 10% percent to the cost of the job depending on how much editing is required.
Language and translation. Closed captions, language versioning, onscreen text to change per language, or dub-in different narration for different markets.
Costs: Language versioning can add 10% to 20% to the overall cost of the job. (Editing and proofing of different languages is usually much more time intensive than one language alone.)
Miscellaneous fees. Travel costs, meals, mileage, hotels, transportation, out-of-pocket expenses. Costs depend on specific needs.